SEO professionals and webmasters are using Google Search Console for different online strategies, and it has offered various tools, data, and analytics every year. Now that its new version is finally out of beta, here is a review of its most important areas: 1. Search Appearance. This is the section mainly used by SEO experts […]
When it comes to keyword research for SEO, Google’s exact match keyword targeting is usually utilised. This helps in finding exact keywords based on the searcher’s query. It received updates in the past years so it can determine close keyword variants such as plurals, misspellings, word order, and function words. Now, it has been updated […]
As most businesses have become aware of the power of good SEO techniques, it's no surprise that there are local SEO battles happening up and down the country. Once the domain of the conglomerates, now even local plumbers and nurseries are battling over the local number 1 spot on Google. So here are three simple […]
With search engines continuing to shroud their algorithms in secrecy, the SEO industry will continue to be full of myths and misconceptions too. This then leads to some businesses pursuing the wrong SEO strategies rather than applying those that work. With that being said, here are some of the most popular link building myths and […]
One of the rarely used SEO tools out there is the Google Correlate. It was developed in 2011 when Google realised that correlating real-time world data with search trends is an effective way to build predictive models. Unlike Google Trends that identifies the patterns of keywords, Google Correlate take notes of patterns to identify keywords […]
Most SEO experts recommend putting synonyms in contents such as the singular and plural versions of the keyphrases they’re targeting. With that in mind, Google’s John Mueller explains why it is better to pick whether to focus on singular or plural keywords since they aren’t always treated as synonyms and will get different rankings and […]
Most website owners today work with SEO experts when disavowing bad links. For this process, the Google Search Console is used as it often shows the most problematic or the most important links. With that being said, John Mueller from Google explains that while it is up to the users which links to disavow or […]
While today's online marketing world could not exist without SEO services delivered by a professional SEO firm, it was less than 20 years ago when any amateur could go online and drive traffic to their pages through some simple manipulation. While it's hard to pinpoint when SEO came into existence, it probably has a lot […]
Maintaining a steady traffic flow to your website and high rankings in Google is necessary for the success of a business. By setting up your website correctly, you can garner qualified leads that can be converted into regular customers. That’s why search engine optimisation is one of the most sought marketing strategies today. But if […]
Google continues to bring features from the old Search Console into the new one. Now, here’s what site owners and SEO experts should take note about the recently added Search Console features. One of the significant characteristics of the new Search Console from Google is the streamlined reports. Such feature combines related reports that originally […]
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